Fresh Meat – MI2 Self Assessment

We find ourselves at the end of yet another semester and Media Industries 2 has been a fairly drastic change from what I’ve been used to, that’s for certain. Not only were we tasked with pumping out a high quality seminar to be enjoyed by our peers and the general public, we have been all working to compile resources, interview people in the industry and doing our best to write about all that in an interesting way.

Contribution and Collaboration:

My main task in putting on the Fresh Meat seminar was to produce the content for the running of the event. Specifically this involved putting together reports and blurbs about each of our guests to not only prepare myself for each of their respective backgrounds but also serve as content for introducing and representing the guests on screen – the production of which amped up around week 4.

Aside from this I also helped in leading our various meetings in the early stages of designing the event and leading up to the day. In conversation with Sam, Ian, Ned, Paul and Seb we were tasked with putting together some promo videos and truly deciding on who we needed for the event.

Issues arose, however by clearly defining our roles we were able to leave the final word on these decisions to the respective group.

Proactive Learning:

In watching the seminars throughout the Fresh Meat series and putting on our own seminar it was undoubtedly an enjoyable process taking what was learnt in these and furthering my research into each of the industries. In particular, researching guests that presented post event proved helpful in getting a greater understanding of where they might be coming from – some context if you will.

So too, I have been active in seeking out connections between these guests and my desired career path.


Having missed two of the seminars and one class I am not entirely clear on the full attendance schedule. However I managed to stay across those that were missed through the notes of peers and online content provided for the events. This being said I believe I have played an important role in my group and in general class discussion – offering ideas and opinions when necessary.

Connections and Intersections:

It was really nice to see things discussed in previous weeks addressed in further seminars. Key themes from our seminar for example, such as the importance of networking, were further discussed in Fresh Meat: Well Done.

Most interestingly I found the predominate answer to networking was one of reluctance. It’s relieving to hear that you can make it to that position without being a suck up! Regardless, I can certainly see the words of Peter Hitchener, the positive group environment of The Veal Jobs, the Seminar we eventually staged and the creative process of the seminar all coming into handy when I am faced with similar circumstances in the future.

So too, I think the seminar series has helped in pointing out those of our 2013 group that are destined to go beyond their successful study at RMIT onto greater things in the future. These are exciting times ahead.




The Critic’s Choice!

Great seminar, I must say. Awesome set up, really nice lighting and feel. Although, these old ears struggled with the music up so loud.

My first critique would be to Tom. All in all a great performance as host, however at times it seemed as if you were trying to steer the convo. A guest would offer a response and you would follow them by summing up what they had said and making it seem as if you had offered the advice. Apart from that, job well done.

Oh, and smarties? Great attention to detail!

Now for the guests. Fantastic picks. Peter Hitchener in particular was fantastically insightful. An old school stalwart with a new age sentimentality who can at once say’if someone’s got a job, you take it! As far as I can tell!’, then follow that up with a reference to Insta and a considered comment on Twitter – ‘I don’t see any point in twitter being anything other than a two way street’. Great insights into the position of Free-To-Air and being a cog in the machine. Nice work.

Aside from this, very interesting to hear both Emma Freeman and Chris Bendall positioning the ‘work’ over ‘networking’. For mine, it seems of utmost importance to get your work out there, and while you can focus solely on the work, surely networking is just as important? A refreshing moment to hear the contrary.

WELL DONE you could say.


This week saw the Chew Meatier team taking the stage and delivering a very interesting seminar indeed.

Guests included TANK Creative guy Jim Antonopolous, Western Bulldogs Media man Tom Nickson and Campfire head Richard Leigh.

Jim was interesting. I would say he was rather polarising. Regardless of TANK creative’s accolades it seemed a little strange to seemingly belittle a client in the AFL Player’s Association by posing the question of how do you treat a client that deals with 800 boys? That being said, it does bring to light the position an agency such as TANK might need to assume in order to truly connect with the essence of their client and achieve a great result, as evidenced by their multiple effectiveness awards.

Next up we were treated to Tom Nickson. Tom was very candid in his approach to the cut throat nature of the industry. In particular he made it clear that as a student leaving the University environment you must ask the following question, what differentiates you? After all, we all receive that piece of paper.

Lastly, Richard Leigh treated us to his own interesting approach to education that he’s tirelessly filtered through Campfire. In a nutshell, collecting short films and making them available to teachers in schools. Perhaps most interestingly, Richard offered a revision of the old adage ‘content is king’, suggesting it is more akin to ‘audience is king and content is the banquet’.

All in all, a great, informative seminar with plenty of tid bits of info and helpful advice on entering the media landscape.

Fresh Meat: Well Done – Week 2

Despite a few technical difficulties plaguing the beginning of Week 2, Fresh Meat: Well Done got off to a great start.

First of all, nice use of the space. Backstage pass, oscars on a table, great lighting and drawn curtains all worked together to set up a nice atmosphere for the seminar. Very clever use of Christian Bale flipping out on set to initiate the audience into the general discussion taking place too.

Choosing to go with a one on one interview structure did seem a bit clunky at first. Without the ability to bounce of one another it did take a little while to really get into the discussion taking place between Corrie and Tom. That being said, Corrie Chen was a great choice of guest. Corrie was really able to hit the middle ground of transition we are all about to undertake and touch on aspects of crowd funding.

Perhaps most interesting was her suggestion of ‘restriction’ being a good thing. As a writer she found that having set parameters enabled her to streamline ideas and focus her writing rather than letting ideas float wildly around. In particular, it was interesting to hear her take on the ABC and the restrictions enforced by them when it comes to creating work for the network.

Second on the billing, Rhys Graham, is on his way to being a film veteran having remained involved with films across 15 years. Rhys was not afraid to tell it how it is and reinforce the idea that you don’t move into the film industry for money, rather, for the love of it. The interaction between guest and host improved here, and Rhys’s candid approach was helpful.

Lastly, Richard Lowenstein. An absolute stalwart of the Australian industry and verified veteran. Most interesting to consume was Richard’s insights into funding and the shift in attainability since the 80’s (no wonder, we all know how Antony I. Ginnane got things made). Richard made particular note of the ease in which we can now make film, a nice counterpoint to the aforementioned insecurity Rhys warned of during his interview. After all, you’ve just got to get out there and make stuff – a hark back to Neil McCart from Week 1 and our discussion about ‘Tourism’ (guerilla) filmmaking.

Overall a very well run ship and informative, entertaining guests. Bar initial technology hiccups the seminar ran smoothly, however considering the immense knowledge base Richard Lowenstein offered I found myself wanting a little more digging into his career and anecdotes.

Fresh Meat – A Review of The Veal Jobs

So, today was the big day!

We put on the seminar, and despite a few small audio troubles it went off without a hitch. In the end we streamlined questioning through me to allow for Paul to manage visuals which worked well. Our guests all had very interesting things to say and I found I was able to weave between their insights and anecdotes to find connections between their respective backgrounds. Very thankful for their input.

Great job by the team to bring it all together. The hall looked great and the popcorn went off like a treat. We were first cab off the rank and I think we’ve set the bar fairly high.

Thanks again to all those involved.

FRESH MEAT – The Veal Jobs

Great meeting yesterday with the crew about this week’s seminar. We’re getting very close now and it’s very comforting to know we’ve got 3 out of the 4 guests confirmed. Just waiting on hearing from Neil McCart and we’ll have our guests all locked in.

As far as my role goes I am very confident and pleased with we’re I’m at. I’ll be tasked with directing the seminar on Friday but am convinced I’ll be able to hold it together!

We’ve planned to arrive at 8.30am for setup of the event and have set our timeline for the event. The various elements are all being delivered in the morning, perhaps the most exciting of which is a popcorn machine! I’ve also managed to lend a red carpet which should lift the look of the seminar nicely.

We’ve decided it will be best for Paul to monitor Twitter/Social Media for questions to pass on to me, hopefully this will allow for a smooth transition and connection with the audience. We do need to sort out what will be projected however, with each of us sending through details to Paul to put together.

Lastly, we’re ramping up the theme with bow ties and usher outfits to be worn by the team. Reckon it’ll look great!

Very happy with how we have worked as a team so far, looking forward to putting it all into action this Friday.


So, it looks as if we are going for ‘The Veal Jobs’. Very happy with the choice and I get the feeling it’ll gain some intrigue into the seminar.

Having discussed with the team on Tuesday and further elaborated on Friday with Nick it is clear we need to choose and approach guests who are going to best serve our intended outcomes from the seminar. We want to give people an insight into the industry. We want them to be able to sit in front of our guests and glean as much information as possible from them – information that is going to stand them in good stead to apply and successfully attain positions in the future.

So far, we’re looking at Dean O’Flaherty from Unicorn Films, Neil McCart, a locations manager and services advisor at Film Victoria, Scott Ince, a first AD and Lora-Mae Adrao, Post Production supervisor at Ghost Pictures. I’ll also have help from Ned, Paul, Ian and Sam in collating this. The rest of the team are tasked with either the media side of things, promotion, collateral etc. or the tech side of the set up. I have agreed to help Ned make a promo video for the seminar also.

Essentially, as the host for the event I’m tasked with digging up the backgrounds of each of our guests. In so doing, I hope to be able to find segues, lead ons, connections etc. between the guests and also interesting bits of information that will latch onto the objective of the event to range from pre production all the way through to post production, all the way discussing what’s involved.

So far have found some great info and tid bits on Dean and Neil, just need to brush up on Scott and Lora-Mae.

So too I’ve been fairly vocal in steering the general theme of the lecture hall to a movie theatre – welcoming people in as if they’re watching a movie. Our meetings have been productive and notes are flying around between us all. It’s safe to say we’re in work mode!

UBUWeb – Francois Dufrene

I think Francois disliked classical. At least when you listen to Köchel que j’aime one could imagine Francois sitting there with a recorder weeping into it, scratching on vinyl or a blackboard to truly stick his middle finger up at classical music. Is he being facetious in suggesting he loves Kochel in the title? A slight smirk on his face as he does so? It’s similarly interesting to consider the note below the track which posits ‘tracks include the fantastic crirhythm from 1970 title ‘belle nuisances hantez nos nuits’ – which I can only assume translates to ‘beautiful nuisances that haunt our nights’. Here I begin to question Francois’ mental state. Was he a brat, rebelling against the classical? Or sketching his own mental consideration of the classical and being completely genuine in his ‘love’ for Kochel? Manifest in these superimpositions? Food for thought. At first I imagined a scene from a movie, damsel in distress having been left by her man, weeping uncontrollably. Either way – God was I happy when the track came to a close…

Fresh Meat – Our Version

Having chosen groups and had a quick discussion about where we want to take our Seminar, it’s fairly clear we’ve got a bit of work to do!

We’re on in Week 5, which gives us 2 weeks to get this seminar up and about. The thing is, as much as 2 weeks seems like a short amount of time I think we will be absolutely fine. I’ve more or less put my hand up for promotional activities and also expressed my interest in hosting which was well received.

Essentially, we’re going for an in depth look at how to go about getting a job in the industry. The real job landscape if you will. After all, we’re all leaving University this year with the intention of finding work among other things, but how do we actually go about this? Hopefully our seminar will provide some key insights.

A few names pop to mind straight off the bat – Dean O’Flaherty at Unicorn Films and Damien Atherton at Universal Pictures. Both are people I have worked with and absolute pleasures to talk to – each could definitely provide interesting insights into the industry.

Next week we will attempt to lock in positions etc. which will push us closer to getting this up and running.

UBU Sound Archive – Los Angeles Free Music Society

What a bizarre beginning. The timbre of this beginning is freaky. I think it might be strings, however I’m unsure. It oscillates around, getting louder and scarier. Ghost like even. Until a scratch comes in, like a workman trying to open a door. Then comes in a bee! In total the experimental piece is quite impressive. If not a little frustrating. But imagine setting this up to play in a room of people, lights off, for 44 minutes. I think most would come out of the experience either a little worn down or rather intrigued. Overall, a great piece of experimental art.