Last week I posted about the lengths we must go to in order to foster creativity in a university environment. For this weeks post I would like to focus in on how that applies in the context of creating segments for broadcast on radio.
Segments are bloody hard to think up. Unless you kept some sort of log book every time an idea popped into your head it can be extremely difficult to think up an insightful, engaging segment on the spot.
If we look in the commercial environment, you see segments like Hamish and Andy’s ‘Bring Out Your Dead’ – itself a self conscious appraisal of the hard work that goes into creating successful segments.
Of course, there are movie segments. Of particular note, Marc Fennel’s spot on Triple J and ‘The Run Home’ with their unique way of rating films based on how many goals or behinds they have scored.
The question that I constantly ask myself is, ‘how do I create a great segment that stands alone and engages an audience for the 2 or so minutes that it plays every weeks on our Room With A View radio show?
OK, maybe I don’t specifically ask that question verbatim, but I do try to find the answer to a question to the same effect.
So, what did I come up with?
Around Melbourne In 80 Seconds.
Look, not my finest work, but as long as the content is spot on then it can be a great segment. Hardly original however. Perhaps the only original thing is the intro I created on garageband, complete with Steve Coogan and Blake O’Neill doctored presented ‘Around the world in 80 days’ excerpt.
So the question remains, how do you truly make an interesting segment?