Radio Reflection – Part 12

Here are some notes from the assessment session undertaken at University following the Audio Arts presentations.

The End of Radio

– Needs to be quicker
– The presenters have the tendency to keep the discussion internal rather than relatable
– Good textures
– Ira Glass impersonator has a great accent
– Nice contrast coming out of the Ira interview
– Is it telling enough? Do we feel for these people?
– Is it touching the emotion of radio? Highlighting it?

Almost. Still could be polished.


IM212 Reflection

Read/Land was undoubtedly a unique experience. Not only did it provide a platform for personal expression, but it also formed a hub amongst which people could discuss our varying experiences with the land.

Tasked with the role of analysing our audience, it’s very interesting to look back upon what was a very successful callout and response, and to consider why this was the case.

Having created multiple graphs and spreadsheets to consider the information that came through for the Twitter, Facebook and Tumblr sites Read/Land was represented on it was interesting to note the below:

Predominately, our audience was young – 18-24. This age group is most proficient when it comes to technology, which allowed them to engage with this project in a unique way. While text was the predominant form of self expression witnessed through this project, so too, there were instances of audio and even video that served to express the creator’s view of the land and what affect is had upon them.

As such, it is important to ask, as a person who is making media, what are we getting out of this? Primarily we are learning something very important about the necessity for a captive, involved audience. By having this audience, one is able to form a community. And once one has a community, the project can more or less self perpetuate if you keep an eye on the fire a continue to stoke it at regular intervals.

As creators, we have learnt to create something that interests us. A project can always take that extra step if the person driving it is passionate about the project.

Furthermore, this flows onto the audience. Audiences can become more than just an audience if they are similarly passionate about the subject/the project – they become contributors… collaborators. This involves reducing the ‘friction to collaboration’ as Adam Hyde et al. suggest, and we achieved this through an inspiring callout that gave an ‘initiative for collaboration’ and ‘a leading guide-line that implicitly coordinates the contributions that follow.’ (Hyde et al, 2012)

Certainly this was the case for Read/Land, where we created what could easily be considered a ‘sticky’ community in the Song reading of this. Whereby, ‘a legitimate, safe, and creative social space that is attractive and welcoming’ (Song, 2009) is fostered.

Throughout the project I personally kept an eye over both Tumblr and our E-Mail, reblogging whenever I could and acting as a back up to our E-Mail editor.

The things learned in this project are handy going forward. While they may not dictate the way I go about my next project, they give a great insight into just how well a project can progress if the idea is right, the audience is there, and the creators are willing to put in the hard work.


Hyde, A. Mike Linksvayer, kararinka, Michael Mandiberg, Marta Peirano, Sissu Tarka, Astra Taylor, Alan Toner, Mushon Zer-Aviv (2012) “What is Collaboration Anyway?” The Social Media Reader. New York, New York University Press: 53-67

Song, F. (2009). “The Institutional Landscape: The Market of Virtual Communities”. Virtual Communities: Bowling Alone, Online Together. New York, Peter Lang Publishing: 77-99

Capping Off IM212 – Self Assessment Post

Below you will find my self assessment for weeks 7 – 12.

Assessment Categories

1. Topical posts
– involves 2 compulsory posts each week.
– additional posts

Done. Additional posts surrounding ideas of print media and the network, also posts on readings.


2. Community
– Comments on peers blogs, analysis, and interaction
– Interaction with peers, academics and an increase in followers will achieve the best mark.

Twitter is the exact place where the majority of this interaction went down. #IM212 ended up trending thanks to all of our efforts on the day of the presentations, and Twitter, as well as Facebook, were a fantastic area in which we could discuss ideas.


3. Blog structure
– visually satisfying, easy to use, and organised well.
– show a sense of the blog’s community, and allow a follower to navigate with ease. Tags should be used.

As I mentioned at first assessment, I think this is where the blog is at its strongest. That being said, I’ve changed the layout since then!
I’ve integrated to Twitter and Tumblr, made links easier to follow, and collated posts in a landscape fashion rather than keeping them isolated and the user needing to constantly scroll up or down.
It ha kept that visual style I previous used – green lettering, simplicity, block styling but also flows much better now thanks to tags, and categories.


4. Reflection
As apart from topical posts, reflection posts are not as regular. That being said, these posts are supposed to be critical incident type posts. Whereby, they outline a major change in understanding, and epiphany, that could also enlighten followers.

While I am not always so critical in my posts, I do think there are a few distinct instances where a post has been a kind of incident for me.
The first of these is ‘You Shall Not Pass’. I’ve previously posted on this, and while that was only an introduction to my thoughts, this post more or less puts a cherry on top of this discussion. It highlights how contentious and poorly respected certain digital content is, and I kind of surprised myself when I realised this.

The other is ‘Falling For You – A Target Short Film’. Here I am linking the network, industry media practice and marketability in the form of an analysis of a company who is attempting to achieve a successful result in the above categories.





Visually satisfying blog that can be easily navigated, regular, informing and creative posts implementing all types of media, regular critical reflection and influential interaction with the community.

Great blog structure, easy to use, regular posts that implement variety of media types, regular critical reflection and regular interaction with the community.

Good blog structure, regular posts that show some increase in knowledge, some critical reflection and a sporadic interaction with the community.

Blog can be used with some difficulty, reflection is shallow and does not show critical thinking, posts are irregular yet do show some increase in knowledge, little interaction with community.

Limited to no posts, no interaction with community, no critical reflection and clunky blog structure.

A Day

‘A Day In The World’

This project is fascinating. Not more than 2 weeks ago images were broadcast around the world capturing the 15th May 2012.

It’s a breathtaking collection. Often, I find that I can so easily get caught up in my own existence. What’s going on here, what’s going on now.

Which is useful, to an extent. But it discounts the entire rest of the world in which people just like me are living out their own interpretations of life.

A project like this brings home how broad and exciting the world can be. And, after all, I am not the only one living and eventually dying, in it.

Radio Reflection – Part 11

I’d like this post to kind of act as a springboard for ideas should anyone take an interest.

Through doing our Audio Arts project – ‘The End of Radio’ – I have been wondering what could be done to improve radio.

Now I’m not suggesting radio needs improving, as such, I don’t think it does.

However with the current rends in media and citizen journalism it doesn’t hurt to think about what radio could do to take it into the next era of media consumption.

Digital radio is the obvious next step that has already been implemented – but is digital foresaking the old world appeal of traditional radio?

And how about transmedia – i.e. blogs, music, discussion etc. online that surrounds a station and its broadcast?

What else could be done?

Where else can radio go without losing its relationship with the past?

Sports, Twitter, Facebook, Corruption, Scandal

Has the network/social media changed the tendency for scandal to be rumoured, spread and confirmed?

Take this week. Two stories came out at once each detailing various degrees of corruption in sport.

Matt White in cycling.

Damien Oliver in horse riding.

I am not suggesting a judgement either way on these, however it is interesting to note that I had word of these prior to anything being printed on paper.

Twitter, the trusty news source, already was flowing with suggestions of what may be printed in the next day’s news.

Further on, it’s also the trade period for the AFL.

Each rumour, inuendo and prospect is posted on Facebook thanks to ‘AFL Free Agency, Trade, Draft & Season News’.

So why do we need newspapers?

Well, for one all of this news is free. It can be shared, but doesn’t have to be bought in the first place.

That being said, I still appreciate a coffee and newspaper at the local cafe.

So back to my initial question. Do these mediums now proliferate more rumours and reveal more scandals?

If the above are anything to go by, the answer is undoubtedly, yes.

The Audience – A Look Back at Read/Land

Looking at our followers, it’s pretty easy to see that his audience is young, literate and tech savvy. Now we would attribute this predominately to the formats we chose to make use of in this project.

Looking at facebook, tumblr and twitter, it’s not surprising that 80+% of followers were in the 18-24 year old bracket on facebook and twitter
With numbers getting closer to 100% in the case of tumblr.

The assumption here is that this demographic is most at ease with these mediums, thus they are more likely to become involved. And indeed, our friends are in this category. So considering this topic was something that interested us, it is safe to assume this same interest was what led to people of a similar submitting contributions online.

At its peak, the facebook page reached 1,021 people.

In the end, we would reach around 80 people per day on facebook.

Predominately, these followers were Melbournites.

Although we did have 4 followers from Cape Town in South Africa, and single followers from Tel Aviv, Copenhagen and Taipei.

An interesting thing to note here is that due to the active nature of this 18-24 year old audience, it is quite simple to garner contributions that are quality, in depth, and able to spark discussion. As long as you have a juicy hook for them to get stuck in to.

As media professionals, this model, that of integration across many sites, contribution amongst friends, and a calling for something more, knowledge, sharing, stories is one that works quite well.

And we would attribute our success to the strength of the concept. Whereby, the opportunity to reflect on Australia, the land and relations to the land are each quite prevalent in traditional media and also our daily lives and indeed throughout history. Therefore, this project provided a space for people to express their feelings and share their knowledge in an open environment – something that had not been provided previously.

Aside from the online, the callout poster was effective in garnering a few responses from other people who may not have wished to be involved online.
In hindsight, this mode of address wasn’t the most effective, and efforts to bump up the online presence could have been increased by forsaking this avenue.

That being said, in the right environment, this form of callout can be really successful and hit the target market right between the eyes as it is a romantic throw back to an older time that has the possibility to resonate with all audiences.

What do you think?

Summary of comments I’ve made on peer’s blogs:

Comment on Transmedia @

I would tend to agree with you in relation to taking transmedia more seriously. However I don’t think webisodes should be carried forward.

To me, they’re pointless. As much as they may attract an audience who otherwise may not watch the show, the accessibility is a huge issue. The problem seems to be how to successfully earn money off of these webisodes, yet these companies are shooting themselves in the foot internationally by not allowing internationals to access their content. So, why not put it on YouTube? An HBO YouTube. That being said, we are now arguing the platform rather than the content.

To me, these ‘Quality TV’ shows should keep their focus on maintaining the middle ground between film and broadcast TV and create their own distinct format that sits somewhere between the two aforementioned formats. I think in some part this has already happened, what with HBO ditching adds etc., but I think more can be done to achieve this separation.

For example, releasing episodes over many formats – online, broadcast, cinematic (maybe pushing it), cable, on demand etc. and working to improve their brand as an all encompassing entity rather than an in between spreading itself thin across webisodes and other transmedia stakes – after all, transmedia can be as damaging as it can be beneficial to a show’s identity and bank-ability.

Comment on Women in Mad Men @

Nice post Nadia. Though I’d probably disagree with you on the Betty front, with regard to her desire to find out if Don is cheating.

As much as she can’t help but open the phone bill, until this point she has done everything in her will to convince herself otherwise. That she must be crazy. That Don would never do that – convincing herself not so much because she is stupid, rather that if she forsakes the family she loves she will be also throwing away the only stability she has. Albeit ultimately instable. If that means blaming it on her own nervous issues and anxiety then that is what she will do.

Then, come this episode it just hits her and she stops convincing herself. It comes rushing to her, an epiphany, that Don is cheating. That thing she has been suppressing has reared its head one too many times, as much as she wished it would just go away – which you summarise in your finishing paragraph.

On another note, really like where you’re going with Peggy’s inability to process or even attempt to understand her maternal instinct. Found myself wanting you to really ram this idea home though.

While I think it is, to an extent, her own make up that means she is so unforgiving, it’s also this environment, the era, that Mad Men embodies that bullies her into being so unrelenting. The office, the 60′s, the men – even Joan, especially – have moulded her into the success hungry woman she now is. That being said, one can only assume it was a desire that always existed in her given how strongly she has now pursued it. It’s also presumably Pete Campbell’s child, now a competing copywriter. So she is backed into a corner and must choose.

I feel if she truly was strong willed, her choice would have been to keep the child and find a way to still be a success.

Comment on HBO @

I do like the way you play Kackman against Mittell here, but I want to see what you think! Is it melodrama or quality TV? I would say the contentious subject of polygamy potentially pushes this closer to quality TV, but I still get the overwhelming feeling that this is a polished bar of Soap. Then again, I’m not convinced that quality TV is anything different from that in the first place.


Comedic yes, creepy… also yes. Those compound characters are mighty strange. On another note, it’s interesting to think that something can be considered quality TV yet at the same time could also be deemed a soap – depending on which angle you are coming from. I suppose we are all entitled to our opinion, but it doesn’t help us when guys like Kakman and Mittell give us reason to both hold up quality TV as some empirical, superior TV form, yet also see the merits in derided forms of television such as Soap.

Then again, it’s not as though Mittell champions the format, more just tips his hat at those who appreciate it and doesn’t bother making a definitive statement either way.

Regardless, I think there are insightful things to be learned from considering Big Love as both Soap and Quality TV, whichever it may truly be. Thanks for the post.

Radio Reflection – Part 10

Having attended a seminar this week on the future of Radio, Blaise Marshall noted the following:

“So Radio is well and truly alive according to the seminar this morning. I guess some of the major points they made was the importance of community radio, especially regional stations.

But a big thing was the transitioning to Digital radio, as most radios in cars aren’t able to get that at the moment so listenership isn’t very hard.

There’s alot of push for online content.”

It’s interesting to note the push for online content. This social media take over is undoubtedly helpful to keeping radio in the minds eye of society and also keeping it relevant and in line with what people want to hear. However, the importance placed on community radio suggests that this link to old ties and the romantic notion of a ‘wireless’ still exists in us.

I will follow this thread up with next week’s reflection.

Falling For You – A Target Short Film

What the hell is going on.

Watching Gruen Planet last night – great show by the way – the discussion moved onto ‘Falling For You’ A Target short film.

For those who don’t know, it’s a short film starring some relatively well known actors wearing Target clothes – all of which you can buy.

What the hell.

Now I’m not trying to poo poo the idea. Undoubtedly this kind of integrated advertising does have its merits. But a corny lovey dovey schmoltzy short piece of …. isn’t making me want to buy anything.

Hell, I’d love to buy that timepiece Jeremy Renner wears in The Bourne Legacy. Or Don’s tie hold from ‘The Wheel’. But I don’t want a freakin banner scrolling across the screen at the same time as the show is happening.

Russell Howcroft suggested we already do this anyway. Thanks to laptops, tablets, phones. To an extent he’s right.

But would we embrace an integration with a certain program or show? I.E. A link that pops up on the bottom of the screen to tap into our browser so we don’t have to do the searching ourselves?

Or is the fun in our ability to do this searching ourselves?

Either way, I’m not falling for this ploy by Target. Lucky it’s only in America.