I’d like this post to kind of act as a springboard for ideas should anyone take an interest.
Through doing our Audio Arts project – ‘The End of Radio’ – I have been wondering what could be done to improve radio.
Now I’m not suggesting radio needs improving, as such, I don’t think it does.
However with the current rends in media and citizen journalism it doesn’t hurt to think about what radio could do to take it into the next era of media consumption.
Digital radio is the obvious next step that has already been implemented – but is digital foresaking the old world appeal of traditional radio?
And how about transmedia – i.e. blogs, music, discussion etc. online that surrounds a station and its broadcast?
What else could be done?
Where else can radio go without losing its relationship with the past?